Messaging needs to change: Anthony Albanese and other politicians are masking COVID issues

Anthony Albanese received his fourth COVID jab this week. A commendable example to the community, now that eligibility for the "winter shot" has been widened.

Well, commendable up to a point. Noticeably, neither Albanese nor the health worker wielding the needle was wearing a mask, and the prime minister quickly came in for some flak.

Masks are currently a front-line topic in the debate about how we deal with the new COVID wave that is seeing an average of 45 deaths a day, taking deaths this year alone north of 8000.

Earlier this week Victoria's acting chief health officer recommended mandating masks in a number of settings, only to be rebuffed by the state health minister, Mary-Anne Thomas. She said it "was not the most effective way to get the message out about the importance of mask wearing".

Masks have been a political and ideological football throughout the pandemic.

Some people dislike masks because of their inconvenience. One gets that.

But, more peculiarly, for the political right masks have become a culture war rather than a matter of effectiveness. Stephen Reicher, professor of psychology at the University of St Andrews, writing in the Guardian, argues that some who hold a certain world view see masks as "a potent symbol of control". What these people reject "is less the mask and more the political and scientific establishment that proposes it".

Given current public opinion, the mandating of mask wearing will stay limited. But in view of their place in the anti-COVID tool box, it would be helpful if politicians remembered to lead the way when appropriate.

We have reached a hinge point in the pandemic, and the weeks ahead present a huge challenge for political leaders. The community has moved on from COVID. But COVID has not moved on from the community. It has dug in.

A mind reset is needed. But that's hampered by many in the public and in the political class being unwilling to accept that we haven't "pushed through" to "live with COVID" in a safe sort of way. To the extent we are "living with COVID" we are accepting a crisis in the hospital system and a level of deaths that, if it had occurred in 2021, would have generated a massive reaction.

The earlier wisdom was that when the population was highly vaccinated, the situation would be under control. But it hasn't worked out like that.

Vaccination is limiting the seriousness of the illness for most; it cuts deaths in relative terms. But it hasn't been successful against transmission, which means the virus is spreading like wildfire.

The Albanese government has launched initiatives, including a campaign to urge boosters and action on anti-virals. But it's like chasing a fleet-footed tiger.

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And the government has refused to extend the emergency payment for workers without access to sick leave who are forced to stay home, or the free RATs for concession card holders. It cites the budget.

But now there is a strong and growing backlash, particularly over the payment. Pressure is coming from state governments, the union movement, and within Labor ranks to review the decision. There have been suggestions for federal and state governments to share the cost.

It's a crunch. The government's budget argument isn't washing. We can imagine what Labor would be saying if it were still in opposition.

Albanese, who has just returned to Australia from the Pacific Islands Forum, on Monday will face a national cabinet meeting, called after representations from Queensland. On Friday, he appeared to be giving some indication of flexibility.

The new COVID situation has caused havoc with what in 2020 was that (mostly) widely welcomed line from politicians that "we follow the expert advice".

The pandemic has been a rollercoaster for the experts. Lauded and leaned on initially, now we're seeing the politicians grabbing back their agency, as the experience of the Victorian health official showed. More problematic, the politicians, including federal Health Minister Mark Butler, are making it clear the experts have to operate in the real world of where we're up to with community opinion.

While this seems sensible at one level, things become complicated. When we get a piece of "expert" advice, do we assume it's unadulterated, or a sort of shandy - containing a dash of "real world" lemonade?

There is also some counter-intuitive action at the "expert" level. With large numbers of deaths occurring in aged care homes, the NSW chief health officer, Kerry Chant, this week signed a public health order making it no longer mandatory for visitors to these facilities to be vaccinated. This is in line with the situation in Victoria and Queensland but the timing seemed odd.

It came as the Australian Health Protection Principal Committee (AHPPC), consisting of federal and state chief officers, last week reminded "individuals, employers and governments" of their shared responsibility to minimise the impact of COVID.

The question is whether political leaders have either the will or the ability to inject new urgency and potency into the fight against COVID, given the only practical weaponry in this time of pandemic fatigue is "light touch" ammunition.

Brendan Crabb, director of the Burnet Institute, who is highly critical of how the pandemic has been allowed to run away, wants to see a lot more energy put into the struggle against transmission. He points to the Biden administration intensifying its efforts, and the AHPPC's exhortation.

Crabb says that "bringing the community along" is crucial. "A part of that, of showing you're serious, is leaving no one behind." He says making available high-quality masks, RATs and support to isolate "are not only essential if the interventions are to take hold, they are the litmus test of the government's seriousness.

"COVID is one of the biggest issues the country faces at the moment, but the country doesn't know it."

To elevate that awareness Albanese will need personally to become much more central in the messaging.