The most generous state revealed as donations drop with cost of living

New South Wales is the most generous state in Australia with 42 per cent of residents saying they donate to charity at least once a year, according to a new survey.

In contrast, 64 per cent of Victorians say they gave less than usual in the last 12 months due to the rising cost of living and 41 per cent are considering reducing their contributions.

South Australians were the least affected by the cost of living crisis, with only 55 per cent giving less than usual in the last 12 months, and just 33 per cent considering reducing their donations.

The Philanthropy Pulse Survey also found Millennials were the most likely of the generations to contribute regularly to charities, at 68 per cent.

Meanwhile, 47 per cent of Baby Boomers reduced their donations due to the cost of living crisis, compared to just 26 per cent of Gen Z.

Participants acknowledged that everyday Australians should contribute to charitable causes, but were more likely to think it was important for companies and brands to engage with philanthropy.

Between 87 and 96 per cent of households have tightened their budgets due to the crisis, with 48 per cent of Australians who usually give to charity every six months saying they have been forced to cut back.

The Victorian branch of the St Vincent de Paul Society saw a 10 per cent decrease in donations from 2022 to 2023.

This reflects the broader economic challenges facing many Victorians and businesses, said Jennifer Fitzgerald, CEO of the St Vincent de Paul Society Group.

"It also shows that despite the challenges Victorians face, they continue to trust us and remain incredibly generous," she said.

Ms Fitzgerald said there was a 95 per cent increase in applications for their No Interest Loan Scheme in April 2024, compared to the same time last year.

"We understand that times are tough, and not everyone is able to contribute financially in the ways they might want to contribute," she said.

"If you can't afford to assist this way at the moment, there are still many meaningful ways you can support others. You might want to think about volunteering your time and your skills."

The survey data comes from TPG Telecom Foundation's first Philanthropy Pulse Survey.

Jonathan Kirkham, Head of TPG Telecom Foundation, said the research showed Australians have a generous spirit, despite the cost of living crisis.

"Due to a decrease in available discretionary income, many are unaware that even modest contributions can make a significant difference," Mr Kirkham said.

"More people are turning to charities for help as the cost-of-living pressure rises. However, the growing demand for services is currently outpacing available funding and resources."